Everything starts with a problem.
I started in design, then moved into front-end development, then into product, not because I planned it that way... but because I kept getting pulled upstream. I wanted to be in the room where the problem was defined, not just handed a brief to execute.
For the past four years at Wevolver I was the only PM, which meant owning the strategy, running the design, managing a team of developers, and building the analytics infrastructure we needed to make actual decisions. We grew from 600K to 3M annual users. I drove a 5× increase in subscribers through a retention programme I built from scratch.
Having shipped code and designed interfaces myself means I don't slow down engineering teams with vague specs. I know what a hard problem looks like on both sides of the handoff.
Core Skills
Off the Clock
Professional Journey
The path that shaped how I build products today.
Product Manager
Expanded scope post-acquisition to cover multiple Supplyframe properties. Applying product, UX, and analytics work across the portfolio alongside Wevolver.
Product Manager
Grew the platform from 600K to 3M+ annual users through research-driven product decisions, SEO-led discovery UX, and retention experiments grounded in cohort data. Drove a 5× increase in weekly digest subscribers by identifying and removing signup friction that was blocking the platform's core retention mechanic. Built and shipped features directly in React alongside engineering.
Frontend Developer
Assigned to the Brightside project while working at Technisys, where I contributed to a digital banking app that became the most downloaded app in the Canadian App Store. I worked across the entire product, turning wireframes into production-ready React UI and improving user flows throughout the app.
UX / UI & Web Design
Built a strong foundation as a graphic designer by working across editorial design, packaging, and web design for global and LATAM brands. Worked in both design studios and marketing agencies, often under high pressure to deliver polished, final-stage creative work.
Case Studies
AI Writing Tool Nobody Used
In 2023, every company needed an AI feature. We built one. This is the honest story of why it didn't work (and what it changed about how I approach new initiatives).
B2B Engineering Platform – From 600K to 3M Users (Acquired)
Driving UX and growth for an engineering content platform serving the hardware community.
Retention at Scale: From 500 to 2,700 Weekly Users
How removing a single friction point drove 5× growth in retained subscribers.
Brightside by ATB
Brightside is ATB’s mobile-only bank designed to help Canadians spend smarter and save effortlessly. 4.6★.
Let's work together
I'm always open to discussing new opportunities and exciting projects.
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Get in touch
Whether you have a project in mind or just want to chat, feel free to reach out.